Posts Tagged ‘recipe brochure’

GOOD LUCK CANNING RINGS

GOOD LUCK CANNING RINGS

Probably two of my more historically interesting recipe pamphlets are the Good Luck Jar Rubber Rings pamphlets from ca. 1915-1920. The company – Boston Woven Hose & Rubber Company of Cambridge, Mass. adopted a rather unique trademark. Not that there’s a whole lot of interesting recipes from the pamphlets, but the advertising and historical information are quite interesting.

Good Luck Rings(3) - ca. 1915Good Luck Canning Rings – ca. 1915

Notice anything unusual about the cover? You got it! The Swastika! Here’s what the company has to say about their trademark:

THE STORY

of the

“SWASTIKA”

The oldest “Good Luck” symbol in the world”

There are many emblems of “Good Luck.” the rabbit’s foot, the horseshoe and the four-leaf clover have long served to satisfy the imaginations of the superstitious, but the ancient Swastika design is by far the oldest sign of “Good Luck” known to mankind.

Its exact age will probably never be known, but sufficient proof of its antiquity may be obtained from the fact that the name is derived from the ancient Sanskrit language, where it stood for “well-being” or, as we more popularly term it today, “Good Luck.”

History records the use of the “Swastika” as early as the 13th century BC., where from ancient Troy it traveled east into China, India and Japan, and west into Greece, northwestern Europe, Iceland and the Americas north and south. In later centuries its use must have been general throughout practically the whole world, a fact borne out by excavations in various parts of the globe.

It may often be seen tattooed on the arms of Chinese and Japanese sailors as a protection against the “Evil Eye,” while in ancient China, it was considered a sign of great fortune if a spider should by chance weave this design into his web on the seventh day of the seventh month of the year. To the North American Indians it represented the four winds of Heaven and is found on shell ornaments and stone idols closely resembling statues of Buddha which have been excavated in various parts of the United States, while in later years the Pueblo and Navajo tribes made use of this design in their pottery, blankets, rugs and bead work.

Good Luck Rings(6)
Good Luck Canning Rings – ca. 1915

The Egyptian Meander, a design frequently seen in the borders of red and white tablecloths and widely used in architecture, is said to be adapted from the Swastika, while our Persian rugs, as well as napkins and other household linens frequently contain this ancient symbol either in its original form or in one of its many adaptations.

Today the “Swastika” is used more widely than ever before as a sign of “Good Luck” and a symbol of happiness and success.”

from “Good Luck In Preserving” ca. 1915

Good Luck Rings(4) - ca. 1915
Good Luck Canning Rings – ca. 1915 (back cover)

Good Luck Rings(1) - ca. 1920
Cold Pack Canning – ca. 1920

My-Oh-My! How this language of ours has changed over the past 90 years. Maybe that’s why they put this on the back cover(?)

Good Luck Rings(2) - ca. 1920
Cold Pack Canning –ca. 1920 (back cover)

Inside each of the advertising brochures are handy-dandy, perforated, stick-on labels for your finished canned food. How would you like to give your aunt Mabel a jar of your famous blueberry jelly with one of the following labels? Ouch!

Good Luck Rings(5)
Good Luck Canning Rings – ca. 1920

Advertising brochure #1 measures 6.25” x 3.5” and contains 13 pages plus 4 pages of labels. I purchase these in 2003 for $4.50 and $5.00. They are very rare and the ones I have are in excellent condition so I place a value on each of $20-$25.

Advertising brochure #2 measures 6” x 3.5” and contains 33 pages plus 4 pages of labels.

Well folks that’s about it for today! Hope you enjoyed you weird history lesson. Be sure that you leave your name and email below so you don’t miss my next posting. Remember too – you’ll get a free download of “100 Unique Recipes from the Past” when you sign-up.

Tim Mack

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LOG CABIN SYRUP – 1929

View Log Cabin Syrup

LOG CABIN MAPLE SYRUP

There are few of us kids over the age of 20 that don’t remember the wonderful, collectible Log Cabin Syrup can. I couldn’t even tell you if it was a great product or a just so-so product. It doesn’t really matter. The can itself was memorable. Today you see them in most antique malls that you might be browsing through. Prices are probably in the $20 range. Heck, I’d like to have one myself. It’d go great with my cookbook collection.

More Tempting Maple Recipes
than you ever dreamed of….

“Of course you know the joy of pouring golden streams of Log Cabin Syrup over tender, brown, piping hot griddle cakes when frost sparkles on the window and winds blow raw and chill. And you know the deliciousness of creamy maple butter melting into the checkerboard squares of a crispy gold-brown waffle.

But do you know that there are scores of maple recipes…dishes for every meal…for every member of the family? When you come to one of those “off-days” when menu ideas are scarce, you can turn to this little maple book and you will find one superb suggestion after another. Log Cabin Sweet Potatoes! Savory Baked Ham, sweet with rich maple flavor. Maple Apples like round amber globes! But these are only a few of the Log Cabin treats which await you…all delicious beyond words.

“Ever since its introduction into the world in 1887, Log Cabin Syrup has been all a syrup should be. A full-flavored blend of choicest sugars from the vast maple groves of Vermont and Canada, mellowed by pure granulated can sugar to delicate richness!…Perfect in consistency…golden-clear.

Log Cabin Syrup comes in a little air-tight Log Cabin tin. There’s no other container like it. There’s no other syrup like Log Cabin!”

Usually I like recipe pamphlets for their neat graphics, great recipes and archaic language, but I especially like this pamphlet for the tremendous copywriting skills of the person who wrote the above introduction. It’s one of the best that I’ve seen even in these days of skillful copywriters.


Log Cabin Syrup-1
Log Cabin Maple Syrup – 1929

RECIPE PAMPHLET: This nice little 11-page recipe pamphlet measures 5” x 7”. It was published in 1929 by The Log Cabin Products Co., Hoboken, New Jersey. Estimated value is $8-10.

SAMPLE RECIPE: (Unusual)

Log Cabin Maple Puff

1 cup milk – scalded
2 egg yolks, slight beaten
1 package Strawberry Jell-O
1 cup Log Cabin Syrup
1/2 cup walnut meats, chopped
2 egg whites, stiffly beaten

Pour small amount of milk over egg yolks, stirring vigorously. Return to double boiler, and cook until mixture coats spoon. Add Jell-O and stir over hot water until Jell-O is dissolved. Add syrup. Cool. when slightly thickened, beat with rotary egg beater until fluffy. Fold in nuts and egg whites. Pour into mold. chill until firm. Unmold and serve garnished with whipped cream. Serves 8.

Well folks, that’s about it for today. Hope you enjoyed. Be sure that you get signed-up below so that I can keep you informed of future postings. Remember that when you do subscribe you get a free downloadable cookbook that I wrote just for you. Check-out the unusual recipes at

“100 Unique Recipes from the Past”

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Tim

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Vintage Recipe Pamphlets – Collectible

Cookbook Collecting

Yesterday was a perfectly beautiful day in the Pacific Northwest. Unable to sit still at home, my partner and I decided to make a short, 30-mile trek to the town of Centralia, WA. Centralia is a nice little town with a large antique mall and a ton of smaller antique stores.

Antique Stores

After a wonderful lunch at the Berry Fields Restaurant, located inside the antique mall, we agreed that it was time to re-visit a small antique store that we’d discovered by chance several years earlier. Happily we found that the owner was having a 25% off sale.

Point 1: You never know when a store-owner might be facing a financially difficult time and is willing to give you a super-good deal.

Vintage Recipe Brochures

Without any negotiation, the owner gave me the price of $12.00 for the following six recipe pamphlets:

The Complete Jello Recipe Book – 1929

I had never seen this Jello recipe brochure before…it wasn’t pictured in any of my 8 or 10 price cookbook price guides. In one of my more obscure (and older) guides I found a reference to the brochure. It was valued at $15.00…in 1990! Estimated price today is $35.00.

Jello Recipe Book - 1929 Jello – 1929

Point 2: Even if an item isn’t in perfect condition, the value is often predicated more on the availability (or rarity) of an item. I was thrilled to add this to my collection.

New Jello Recipes made with Lime flavor

I had never seen this Jello recipe brochure before either…it wasn’t pictured in any of my 8 or 10 cookbook price guides. In one of my more obscure (and older) guides I found a reference to the brochure. It was valued at $14.00…in 1990! Estimated price today is $25-$30.

Jello Lime - 1930 Jello – 1930

Watkins Cook Book – 1926

Once again, the same story. I had never seen this recipe pamphlet before. Published in 1926, it’s a neat 4.5” x 6”, 64-page recipe brochure containing some very nice colored graphics inside. An obscure price from 1997 listed the item at $20; despite its less-than-perfect condition, its rarity places its value at $35.

Watkins - 1926 Watkins – 1926

Main Entrees to make with Canned Salmon – 1937

This recipe brochure is in excellent condition. Published by the Canned Salmon Industry of Seattle in 1937, it is very nicely done and contains some really nice graphics. There is little likelihood that you’d ever find a reference to a recipe brochure from the Canned Salmon Industry. But because of its age, its excellent condition and nice graphics, I value it at $8-$10. It measures 6” x 8.75”.

Canned Salmon Industry - 1937 Canned Salmon Industry – 1937

Mazola Corn Oil Mexican Cookbook – 1984

It recently occurred that I often turned my nose up at ‘newer’ recipe brochures and focused primarily on ‘vintage’ recipe brochures. Then just yesterday, as I looked at this brochure, I realized that a brochure dated 1984 is 25-years old! Many folks would consider recipe brochures of this date to be vintage. So as of today, I’ll start referring to the early 1980’s as vintage. (God help an old man like me).

Point 3: In my opinion, it’s okay to refer to something 25-years old as vintage. Jeez, I’m way, way past ‘vintage’.

This “vintage” brochure measures 5.25” x 8.5” and contains 31 pages. It also contains some very colorful graphics. Estimated value $4-$6.

Mazola - 1984Mazola Oil – 1984

Pillsbury Butter Cookie Cookbook – 1956

I bought this recipe pamphlet primarily because I love cookies. Secondarily I bought it because its older, in excellent shape, and very collectible.

Point 4: Remember that values of anything are subjective and predicated upon whether you can find a buyer for your item at its estimated value. Just because I say that estimated value is $25, for example, it doesn’t mean that someone will be willing to pay that amount. Sometimes we get lucky however, and find a buyer that especially needs, or wants a particular item and is willing to pay more. This is when life becomes good!

This is neat brochure measuring 5” x 8” and containing 49 pages and 50 recipes. It has nice graphics, both white and black and colored. A 1990 price guide estimated the value of this recipe brochure at $8. I estimate it at $18.

Pillsbury Butter Cookie - 1956 Pillsbury – 1956

Point 5: Keep on your toes and your eyes open…you never know when, or where, you’re going to find some real treasures.

So, there you go folks. For $12 – I was able to add as much as $135 worth of recipe brochures to my collection. Until next time, hope you enjoyed the journey, Tim


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JACK FROST SUGARS – 1932

Jack Frost Sugars 3-1932 
(Jack Frost Sugars – 1932)

This Jack Frost Sugars brochure from The National Sugar Refining Company of New Jersey, is unique in that it is die-cut (see 3rd picture below). The uniqueness comes from the die-cut occurring only on the inside pages. The little girl was printed on the inside covers and showed through each page. The brochure measures 5” x 7” and contains 9 pages. Estimated value is $18-$20.

Jack Frost Sugars-1932(Jack Frost Sugars – 1932)

According to this brochure, Jack Frost Sugars produced seven types of sugar. They included granulated, dark brown, powdered, fruit powdered sugar, light brown, confectioners and individually wrapped sugar cubes.

Jack Frost Sugars 2-1932 (Jack Frost Sugars – 1932)

Company Statement: “There is no more perfect sugar than Jack Frost. It is 100% pure cane sugar. It is clean, sparkling, nutritious and a superb energy builder, as well as being a toothsome delicacy. The manufacturers of Jack Frost Sugars years ago looked far ahead, and as all scientists and merchants are doing today put their imaginations into their business and today offer to you sugars, in variety such as your mother never dreamed of – each scientifically made.”

That’s all for today folks. Keep signing up with your name and email so I can keep you informed of all future postings.

Tim

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